When was the last time you heard about or saw a postcard? By the name, they do appear a thing from the past in today’s digital era but businesses still use them in their marketing campaigns. Postcards are personal, cost-effective, versatile, and simple, and complement marketing strategies better. Following are some advantages of a direct mail postcard mailing campaign for your business.
- Cost-effective: Direct mail proves to be a cost-effective alternative to various digital marketing strategies. For businesses operating in an extremely competitive industry, every impression or click cost is likely to go excessively high. While this has led to an increase in digital marketing costs, print marketing has become affordable with time.
- Familiar and Effective: It’s nothing new you would doubt. Direct mail has been in the market for a long. It is difficult to deny and offers greater visibility when compared to an email newsletter and an online ad respectively. People are more familiar with the postal ads and are likely to trust a local business sending them customized posts.
- Targeted: Yes! You can target direct mail postcards just like digital ads. The former gets an upper hand as you know how many and what households are receiving the mail. Moreover, it also lets you control your budget from being eaten up by impressions, clicks, and views. The best part of a direct mailing campaign is you send the message to the exact target audience and not just put a specific area under the scanner.
- Complement Other Marketing Strategies: Of course, digital and other marketing forms have dedicated benefits. A direct postcard mail can complement those for better results.
Getting the best quality postcards from a commercial printer in Brisbane helps boost campaign effectiveness.